After 22 years, Malaysia is proud to host APEC again for the second time. The 2020 theme of ‘Shared Prosperity’ is aligned to Malaysia’s global and domestic aspirations. Keeping that notion in mind, the concept behind is to welcome all delegates once again and promote its theme. Hence, we introduced ‘hand gesture’ as our big idea and featured a series of gestures throughout the video. 3D graphic treatment of petals is also created to guide viewers through the entire journey.
APEC Malaysia 2020 is a year-long hosting of Asia-Pacific Economic Cooperation (APEC) meetings in Malaysia – starting from December 2019 until November 2020. The official theme of APEC Malaysia 2020 is “Optimising Human Potential Towards a Resilient Future of Shared Prosperity: Pivot. Prioritise. Progress”. It was chosen to reflect the Asia Pacific region’s resilience, agility and inclusive economic growth through the concept of Shared Prosperity.