Digital Marketing
“We can help you achieve 1st page ranking in Google’s Search Engine.”
Search Engine Optimization
SEO is an acronym for “search engine optimization” or “search engine optimizer.” When comes to Search Engine Optimization, I Concept focusing on helping client’s website to achieve page one ranking especially in Google Search Result.
The decision to hire the right SEO company is very critical. I Concept provide professional SEO service to help improving your website ranking in the shortest possible time with the recommended SEO guideline by Google (white hat SEO organic methodologies).
Our SEO work inclusive of below job scopes:
- Review of your website content or structure
- Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
- Content development (the most critical part)
- Management of online business development campaigns
- Keyword research
- Ongoing Search Engine Optimization (SEO) work
- Expertise in specific markets and geographies.
Our extensive experience and knowledge of SEO organic methodologies help you reach the right target market with the right keywords and thus generating higher return on investment.
Getting your website to appear at the first page of search engine result page is important for your potential prospects to find your business. With our result-driven SEO organic techniques, we brings in more visitors to your website by improving your website ranking in search engine.
Search Engines are constantly refining how they rank web pages. However, the two key elements which served as the key SEO foundation remain unchanged:
Onsite SEO – your website content and infrastructure
- targeting the best keyword clusters
- matching existing content to target specific keyword clusters
- creating new content to target specific keyword clusters
- having the best website infrastructure and architecture
Offsite SEO – how your website is referred to from other online sources
- developing a profile of high quality, on-theme incoming links
- having a relevant and active social media presence
- creating citations (non-linking references) about you
at least half of your SEO outcomes are influenced by elements outside your direct control
Google Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
As a Google partner, we are specialized in AdWords (Google AdWords) which is an advertising service provided by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Also know as Pay Per Click advertising (PPC), it is the best digital marketing strategy for any business to generatte fast and measurable result by reaching out to the right audience, at the right time and right location. Best part of the SEM/ PPC advertising is that we can always work within your digital marketing budget.
Our team focus on optimizing your SEM/ PPC advertising campaign from time to time by improving and optimizing on the relevancy of your ads, keywords, and targeting metrics to enhance the quality score of your ads. A strong quality score can give you:
- Higher Ad Positions.
- Lower Cost per Clicks.
- Higher Impression Share.
- Lower Cost per Conversion.
Google Display Ads
Google Display Ads, also know as Google Display Network is an effective digital advertising option to increase your brand awareness where Google will display your ads on display network.
Your Display Ads can come in several format, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
The Display Network is a collection of websites – including specific Google websites such as Google Finance, Gmail, Blogger and YouTube – that show AdWords ads. This network also includes mobile websites and apps.
Our team focus on optimizing your Google Display Network advertising campaign from time to time by improving and optimizing on the below key factors to enhance the quality score of your ads:
• Ad Group & Keyword Performance
• Ad Performance
• Device Performance
• Placement Performance
• Geographic Performance
• Hour of Day and Day of Week Performance
• Conversion Performance
• Category Exclusions
• Reach and Frequency
• Demographic Performance
Facebook Marketing
Social Media and especially Facebook is playing a vital role in our day to day living. For any business, having a social media presence (particularly on Facebook Business Page) is very critical as it can serve as an effective marketing tool to help you grow your brand online.
Well planned and executed Facebook marketing strategies allow you to communicate your brand’s core message to your audience, attract and engage your target customers, as well as drive leads to your website and eventually converted into sales.
We helped clients from various industry in achieving great success and business growth via our in-depth Facebook Marketing Service where we provide competitive analysis; research and studied on digital and industry trends; conduct detailed audience research as well as planning and implementing the most suitable Facebook advertising strategies.
We work closely with all our clients on planning and executing Facebook Marketing Campaign and Facebook Advertising Strategies which are most effective to achieve each of the KPI (Key Performance Indicators) based on the type of available strategy as below:
