Branding Portfolio
UOW Malaysia KDU
This was a rebranding exercise in line with the transition of KDU University Colleges into University of Wollongong (UOW) Malaysia KDU that will now see new international education and research opportunities through the UOW Global Network. UOW’s consistent branding would help to distinguish its offerings and institutions in the competitive higher education space, helping audiences find, choose and trust UOW.
In November 2018, KDU entered into a strategic partnership with UOW Global Enterprises, a wholly-owned subsidiary of University of Wollongong Australia. Subsequently, in November 2019, the name of the college and university colleges were changed to reflect the stewardship of the University of Wollongong and they are now known as UOW Malaysia KDU. The UOW Malaysia KDU college and university colleges now form an integral part of the University Wollongong Australia global network.