In line with the client’s rebranding efforts, we used pastel colours to promote a sense of serenity. This range of colours brings warmth, energy and stimulation. All in all, it provides a soothing, welcoming and therapeutic feeling to users within the few seconds upon landing onto the website. Our efforts of the creative across the site spurred Herbs of Gold to create a consistent brand identity, so that its new site and marketing campaigns spoke with one clear voice.
Herbs of Gold was born in 1989 as a humble herbal liquid product range. Proudly Australian, the brand has a desire to promote health and wellbeing throughout all of Australia. For over 30 years, the brand has been devoted to producing a ‘gold standard’ range of therapeutic herbal and nutritional supplements to nourish Australians with quality products. Today, Herbs of Gold has over 100 herbal, vitamin, mineral, nutrient and superfood formulations that come in tablet, capsule, powder and liquid forms to suit people of all ages, life stages and personal preferences.