Our task was to provide a brand refresh by featuring dynamic people of different life stages and vibrant lifestyles. Through this exercise, we introduced an innovative way for people to understand their health and wellbeing better with a customised ‘discovery kit’. We also featured a diversity of visual elements curated to set apart different life stages in a vibrant way. Our creative elevated the entire brand and is now communicated throughout all regions for branding consistency purposes.
Since 1947, VitaHealth has been enriching lives with health-supplement backed by science. Started out as a retail pharmacy, VitaHealth originated in Malaysia and has since built its brand presence throughout the Asia Pacific region. To date, the brand offers a wide array of health products, from inner wellness to outer appearance, that meet the needs of customers from different life stages.