Branding Portfolio
Quill City Mall
Our task was to rebrand this project as a paradise for shoppers. With that positioning in mind, we introduced neon colours in our overall creative to establish and radiate good vibes in one happening place. Our intention is to attract good energy, exude good feelings and promote great positivity around people.
Quill City Mall KL is an 8-storey shopping mall located on Jalan Sultan Ismail, the heart of Kuala Lumpur. It has a nett area of 770,000 sq. ft. Quill City Mall KL caters to many commercial buildings, educational institutions and hotels within 3km radius of the mall. The mall is conveniently linked to the Medan Tuanku Monorail Station and University of Kuala Lumpur. The mall boasts a 20,000 sq. ft. e-sports city, being the first mall with such facilities in Kuala Lumpur.