A website design that drives traffic and improves conversion is the dream of any business owner, big or small, which is why so many businesses are always looking for ways to do both. But before you’re able to convert visitors on your website, the first step is to get them here.
When we’re doing up web designs for our clients, optimising for traffic is something we look out for as web developers and there are a couple of ways to do so. Whether you’re a brand owner or a marketing manager looking to improve your website, here are some of the key components of website design that affects the traffic on your site:
Search Engine Optimisation (SEO)
The fastest way to drive traffic to your website is with a high search ranking on Google, with about 70% of traffic concentrated on the first page.
From SEO-focused content marketing to optimising the website architecture in terms of the tags and linkings, there are a lot of SEO techniques that can help improve your search rankings.
(Just remember to avoid any black-hat SEO techniques to avoid heavy penalties on your website.)
Given the value that SEO brings for brands, it’s no surprise that many are willing to invest time and resources heavily in it.
Unsure of which SEO technique to apply for your website?
If you’re unfamiliar with the do’s and don’ts or prefer a more holistic application of SEO, we definitely recommend that you do the same and approach an SEO expert to help.
Loading Speeds
An often overlooked component of web designs in Malaysia – loading speeds matters when it comes to driving traffic.
In the era of 4G Internet speeds, no one is willing to wait more than 5 seconds for a web page to load up, regardless of how engaging it is. There are just too many options available on the net now.
Slow loading speeds are quick to drive traffic away from your website and eventually increase your bounce rates, which is a big no-no for ranking on search engine result page (SERP).
What are some of the ways to improve my website’s loading speed?
Optimising your images and reducing the number of interactive elements are some ways to decrease the loading time and boost traffic on your website.
UI/UX Design
A website is not complete without its design, and it’s critical for the design to provide a seamless user experience in ensuring a consistent flow of visitors.
To provide user satisfaction and positive user experience, having UI/UX design principles guiding your website is the sure-fire way. With improved navigation, user-friendliness and user journey, users will leave the website feeling pleased and gratified.
How does that translate to website traffic?
It’s simple.
A satisfied customer is more inclined to return to the website again and generate repeat traffic. Besides that, a happy customer will likely spread the word about your brand, which translates to increased website traffic.
A Website Revamp That Drives Traffic
While these 3 key components are crucial for growing your website’s traffic, it’s not a comprehensive list. To see positive results and improvements in the numbers on your site, it’s in your brand’s interest to approach an experienced web design company that can get the job done for you.
Approach our lovely sales representatives for a quote to get your website revamp started!
