For the business owners of today, a website design goes beyond the aesthetics and creativity, and it’s even more complicated for an eCommerce website. You have to consider its visibility and conversion rates, and most importantly, its Search Engine Optimisation (SEO).
In fact, there are a lot of factors to consider. For instance, an impressive web design in Malaysia will yield no traffic if your SEO is poor, while high SEO rankings will not convert anybody without an impactful website design.
You can always approach an SEO expert to help with your search engine rankings, but it would be better to prepare a strong base to help your website take off.
To help the brands today get one thing off their mind, here’s a list of tips to peruse to improve the SEO on your web design in Malaysia:
Focus On UX
User experience (UX) is one of, if not the most important factor when it comes to the design of your website. In fact, solely optimising for the search engine crawlers without considering the user is a common mistake.
You need to design for the user, as your website’s experience can drastically impact your search engine ranking as well.
An awkward design filled with hastily misplaced key phrases pushes your target audience to close off your website quickly. This is a recipe for high bounce rates, and a signal for search engines like Google to rank your webpage lower.
Use Keywords In Headers Strategically
In case you’re not aware, your content is a big part of your website design and that includes all your headers and sub-headers as well.
Part of search engine optimisation is placing all your keywords at relevant headers, which has to be accounted for in your design. As much as possible, avoid putting the keywords as part of any images, especially background images.
This is to ensure that all of the keywords are crawlable by search engine bots, which help push your site higher on the Search Engine Results Page (SERP).
Stay Away from Black Hat SEO Techniques
Gone are the days where you could simply incorporate your keyword 1,000 times at the bottom of your page, by using white text so that they are hidden from the users and not visible on the website.
Search engines have wisened up to these tactics now, these tactics are now labelled as black-hat SEO techniques. While you may get an initial ranking boost, you will be just as quickly penalised, which can be incredibly difficult to come back from.
Other examples of black-hat SEO techniques include duplicate content and keyword stuffing. This means you need to put in actual work for high SEO rankings – brainstorm and craft original and regular content.
Mobile-First And Mobile-Responsive Website Design
A mobile-first era requires a mobile-focused web design – responsive UI/UX design is a must. Smartphones have become the most popular web browsing devices today, which is a clear indication for your website design needs to be optimised for mobile use.
Mobile-responsive website designs are extremely efficient and effective in this era with screens of different sizes, by scaling and arranging the elements based on the sizes of the screens. This means the experience on your website stays seamless and smooth regardless of the device being used.
If you still are unconvinced, search engines like Google have also started prioritising mobile-responsive web designs in their rankings. It’s time to go mobile, and never look back.
Contact An SEO-Driven Web Designer in Malaysia
As you can see, there are a number of different factors to take into account in ensuring that your website design is SEO driven. If you follow the four tips, you’re setting a basic foundation for moving up the SERPs and getting relevant traffic to your website.
But you don’t want to just be good, do you? You want to be great, and this is where we come in! With our SEO expertise and decade of website design experience, our team is equipped to take on any web design in the modern era. Contact our sales representative for a quote today!