Over the last two decades, social media marketing has taken over the world at breakneck speed. Growing beyond just a communication platform, it has become an irreplaceable tool to engage with your target audience.

However, the digital space is changing so rapidly that even social media marketing agencies may fall behind in their campaign strategies. Building a strong online presence is dependent on many factors, so we’re here to help you improve your social media game. 

Read on for our guide on how to grow your brand and engage your audience through social media.

Focus on your target audience, not you.

Your social media platforms aren’t meant to be all about you. Think about your target audience instead. Other than giving out information about your brand, you also have to take in questions and feedback. 

Two-way communication is the best way to engage your audience. By being proactive in responding to them, you can earn their trust and gain loyal followers easily.

Secondly, people won’t listen to you just because you want to talk to them. As such, your social media content calendar should be planned based on your target audience’s interests.

If you are racking your brains to come up with an engaging social media strategy, it’s time to speak to a social media marketing agency. 

Know where your audience lives online.

Understanding your target audience paves the way for your strategy. Consider where your audience is to ensure that your key messages are being heard by the right people.

You may think that being on every social network is a good idea to increase your online presence. But this is far from the truth. 

Choose the most effective channel by looking into the user demographics of each social platform is the first thing you need to do for your brand. For example, Pinterest has the largest female user base across all social networks, making it the best place for brands that target female audiences.

Choose the right social media platform for your content.

The type of products and services you’re offering determine the best content and platform to use. If you’re a business-to-business company, your marketing collaterals will be different from those of a restaurant. 

There is no one-size-fits-all technique – you’ll need to choose the best type of content to showcase your brand.

For instance, images and videos are effective in promoting beauty or fashion products. This makes the visual-heavy Instagram the most suitable marketing channel for these products.

By mastering the social platforms that work best for your content, you’ll be more likely to engage your audience with your content.

Automate your social postings.

After you establish what and where you’ll post at, you need to start developing a regular posting schedule. To stay on top of things, you can use social media marketing tools to automate your posts.

Tools like Buffer, Hootsuite and SocialPilot allow you to schedule posts across different social platforms in a single dashboard. You can easily plan your social posts ahead of time, while the tools will do the rest.

Now that time is saved, you can refocus your efforts to the right places and continue generating strategic content.

Listen and tap on current trends.

What are your target audiences talking about? To help plan your content schedule, you should tune in to the online conversations related to your brand. 

It can be time-consuming to keep track of social chatter manually, which is why social listening tools were invented. Not only will you be able to measure your brand’s sentiment, but you can also track insights across various social channels.

Go through the conversations about your brand or industry, and identify keywords about the latest trends to incorporate in your posts. When you know what your audience wants, you can refine your social media marketing strategy and better engage them.

Use social media the right way. Stay strategic.

There is no point in social media marketing if your content isn’t strategic. You can only plan and create strategic social media content that makes your target audience engage with you, only when you understand your target audience.

Searching for an experienced social media marketing agency to plan out a campaign that works for you? Contact our team of social media experts to help you with it now.