The success of a website is no small feat for every business in this digital era, with its capacity to convert visitors to leads and leads to customers. The website design plays a massive role in making that happen.
When it is too messy, boring or complicated, the design of a website limits its effectiveness in accomplishing business objectives. Given that it represents your brand as a whole on the digital front, it will serve you well to invest more time and resources into it.
Keeping this in mind, there’re some specific web design principles that you should learn and follow to help your cause. Let’s take a look:
Have A Clear Visual Hierarchy
Always, ALWAYS, follow an inverse pyramid content structure and place the most important and attractive content, visuals and feature at the top.
You’ve around 3 seconds to impress your visitors when they land on your website, do you really want to waste it on less important details?
This means having clear Call-to-Action (CTA) buttons and critical information prominently displayed from the get-go. You’ll want to capture the attention of your audience to all the right things that represent your business.
Images Are Key
As mentioned above, you need captivating images and not just in front.
Your entire website should make use of stunning visuals to attract your customers throughout their user journey. Make sure that your visuals pop without taking up the entire screen.
While it is important to use hi-resolution images, be wary of loading speeds. User experience is especially important, and if your images are not optimised to your website design, you’re going to have a problem.
If it takes too long to load up your site, I’m sorry but your visitors are not going to see your web design.
Keep Things Simple
“Everything should be made as simple as possible, but no simpler.” – Albert Einstein
A cliche quote as it is, it aptly represents the point for web design in Malaysia. No one likes complicated procedures and processes, that applies to your site’s visitors as well.
Really, all you need to consider is that you want people to come to your site and that you want them to be a customer. While it is important to stand out from your competitors and engage your visitors, it’s counterproductive if it becomes overly perplexing.
Distinguish yourself from your crowd with the help of a website developer in Malaysia that knows how.
White Space Rules
In the era of content saturation and information overload, white space has become the best friend for online platforms.
White space is the unused space between all of the elements in your website. considered to be negative space, and when it’s on your website, it’s “empty” space that is usually filled with graphics, margins and other imagery. If you have too much in the way of white space, it can look too empty. If you have over-filled your website with text and content, you could make your site look messy. You need to speak to your web developer about balancing the white space for a clean design.
The Smaller Picture
You need to see from your customer’s point-of-view, and sometimes that’s on a smaller screen. What we mean by that is the screen of a smartphone.
With mobile penetration rates in Malaysia at an all-time high, it’s paramount for businesses to consider having a website that caters to this trend. Yes, we’re talking about mobile-responsive web design.
Mobile-responsive design allows your website to provide a seamless user experience, regardless of the screen size it is viewed on. It’s also something that Google, the main search engine of these days, prioritises with its mobile-first ranking. You don’t want to be left behind in the Search Engine Results Page (SERP), I guarantee you that.
(Psst… Looking for help with your rankings? We know an SEO team.)
Engage the right web developer in Malaysia today!
If you take all of these advice in but still find yourself struggling with your business’s website, then perhaps it’s time to engage some external help. Let us give you a hand in creating the website that your brand deserves today by contacting our sales representative!