Given a choice, will you rather read something that is well-designed or poorly-designed? Exactly.
Similarly, your audience expects the same from your website, with 39% dropping out upon seeing a bad design. Hence, for a brand to become or stay successful, good website design is essential to have.
To aid the cause, here are some tips that will help ace your website design and help boost your brand:
Plan Your Navigation
*Cliche Alert* If you fail to plan, you plan to fail.
Make it easy for your audience to move and act within your website. This means having a logical site structure while minimising the number of unnecessary clicks.
The aim is to provide a streamlined user journey on a conversion path, with as little clicks as possible. By designing good user experience with good navigation, you ensure that the audience stays on your page longer without ‘x’-ing you off.
Arrange Your Content In An ‘F’
Ironic that an ‘F’ helps you ace your website design, isn’t it?
Most audiences read websites in an ‘F’ pattern and your content must be arranged in a way to match this reading style. The ‘F’ pattern refers to a top-down, left-to-right reading style users employ when faced with huge amounts of information (visual or text alike).
If you do not capture their attention within their F-shaped reading, it is highly likely that the audience will leave your page.
A general rule of thumb is to write in an inverted pyramid style – where you place the attractive information at the front and leave the nitty-gritty details at the back.
If you’re struggling to arrange and write your content, let our content strategists help you with it.
Everything About Fonts
Fonts affect what and how your audience will consume the information on your website, so you can bet that it’s important.
Starting with size. While most devices afford zooming in, 16px is considered a comfortable read without too many adjustments.
Next up: font choice. Sans Serif fonts are highly recommended for its readability, while some Serif fonts are pretty acceptable as well. There is a whole list of fonts to choose from, as long as you keep it to a maximum of 3 typefaces and choose wisely, it’ll turn out well.
Lastly, select backup fonts, otherwise known as fallback fonts, especially if you are using uncommon and/or non-Web fonts. Select a safe alternative from the list of Web Fonts that is close to your chosen font, or one that complements your eventual design.
Having a carefully thought out colour palette can enhance the design of your website, which has to complement and reinforce your brand. On the other hand, poorly chosen colours can distract and frustrate your audience, so picking colours require some thought put into it.
Using your brand colours as a base, you can generate colour palettes with help from the likes of Canva and Coolors. From there, you can find complementary or contrasting colours that could go well with your brand colours.
If you are not married to your brand colours yet, there are some amazing colour palettes to consider as well.
Colours affect the mood and psychology of your audience. Hence, no matter which colour palette you end up going with, make sure that it communicates your branding.
Image, Visuals & Everything That Are Not Words & Space
A picture speaks a thousand words, in less amount of space.
By choosing the right image and visual, you can showcase your branding and your business without bombarding them with text and information. The first step is to always opt for high-quality professional photos or stock photos as opposed to the lower quality alternatives.
Summarising large chunk of words and data into appealing infographics and graphics often help with the aesthetics and user experience as well.
Still struggling? Visuals are our strong suit, so help yourself to a good website design team.
Having Sufficient White Space
White space, as the name suggests, is the space between graphics, columns, images, texts and other design elements within your website.
After including all the information and visual elements in your website, it is important to provide ample spacing between the various elements.
Having white spaces creates a sense of visual hierarchy, making the design easier on the eye and the message clearer. It can also be used to highlight important elements while adding a certain class to the design.
Who doesn’t want to be classy?
Evidently, designing a good website takes a lot of work, but we’re happy to take that burden off your shoulders.
We are a digital agency that has a knack for designing tasteful and effective websites and coming up with a customised website solution. So help yourself by approaching a team that can knock your socks off.