Feeling that your website’s current design is substandard but don’t know what to do about it? There are a lot of potential solutions like website design companies out there, so don’t feel like your efforts are in vain!
With the right approach, you’ll be able to improve your website design in no time.
If you’re unsure of where to start with your efforts to improve your website design, we’ve put together a list of 5 simple steps. They’ll each help you to improve your website’s design and enable you to take your site to the next level. So read on for the 5 simple steps.
1. Make it Faster
The first thing you can do to improve your website is to make it faster. This will impact how people use it and how effective it is at keeping people coming back for return visits. The faster your website is, the less likely you’ll be to experience a high bounce rate. Your bounce rate measures visitors who quickly leave the website after first arriving.
People don’t hesitate to leave your website quickly if they feel like it’s taking too long to load. That’s the nature of online browsing; people simply don’t have the patience you might want them to have. But if your website is taking far too long to load, that’s a problem that is within your power to fix with better website design.
2. When Displaying Information, Focus on the Most Important Stuff First
You never know how long a person might spend on your website before deciding to move onto a different one. That’s why you need to get your most important messages across as early as you can. Displaying the information that matters most first of all will help to keep people on your website for longer. It’s about drawing them in and making them interested in what you have to offer.
This can be displayed in a number of ways through good website design. Of course, strong and impactful headlines are important. And it’s also important to use graphics and images, but we’ll talk more about that in the next section. Whatever you feel is important, be sure to give it priority so your visitors have a reason to stick around and learn more.
3. Break Up Text and Make it Digestible
Breaking up the text into more digestible chunks is definitely a good idea and it allows you to keep the attention of visitors for longer. When they’re able to take in small bits of information at a time, it makes life a lot easier for them. A lot of that information will simply be ignored if you present it as a big block of text.
People aren’t interested in reading content that way. They expect categories, sections, images and billet points. You can use little icons above small paragraphs to break up different categories, for example. There are endless options out there that’ll help you get this right. Experiment and find the approach that allows you to present your information in the best way.
4. Keep Branding Consistent
When it comes to branding, few things matter more than consistency. If your brand isn’t consistent enough, it’ll confuse visitors and, even worse, it’ll prevent them from remembering your brand. It needs to be clear and concise if you want people to remember your brand in a positive way. But what is meant by consistent branding?
Your company logo needs to be clearly visible on your header so it can be seen at all times, no matter which page a person is using. Things like fonts, colors and things of that nature should be kept as consistent as possible so you can create a coherent brand identity across the website. It also makes your website feel more professional.
5. Focus on Helping People Find What They’re Looking For
Finally, you should try to make it as easy as possible for people to find what they’re looking for on your website. This means using intuitive and navigable menus that clearly outline where different types of content can be found. Adding search functionality also makes sense and improves the user experience on many websites too.
Good website design can come in all shapes and sizes, but some core principles and ideas remain consistent. The 5 things discussed above are all important and will all help you improve your approach to website design in ways that are simple and easy to understand.’
Time to invest in good website design
Whether you’re looking for a creative website design, a corporate site befitting of the professionalism of your business or an eCommerce that fits your brand’s unique tone, our team of web designers and web developers in Singapore and Malaysia have the expertise and passion to deliver it for you. Engage our consultants today!
