Branding Portfolio
Avenue K
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At the core of the Avenue K brand is its experience with customers, being Kuala Lumpur’s coolest urban hub that aims to indulge retail desires, entertainment needs and food enthusiasts. As a result, our creative is designed to associate with excitement and happenings, portraying that boundless good times and great company are what make life celebrated.
Avenue K (AK) is the city’s mecca of mammoth malls – a six-storey ultra-modern interpretation of the classic American mall. AK is KL’s cool urban hub where life and creativity are celebrated. At AK, shopping is a retail adventure with exciting experiences waiting to be explored. A place teaming with inspirational activities, a rooftop venue, and Instagrammable spaces, AK is an experiential destination that has transformed the art of shopping.