Website design is the forefront of any business or brand, playing a vital role in your digital presence and image presentation. As much as the programming aspect of the website, fantastic and stylish website designs can directly impact the ranking of your site as well as your conversion rates. 

To ensure high conversion rates and maintain high volumes of traffic, the website has to be both aesthetically pleasing and functional. Here, we have provided everything you need to know about web design to aid you in designing the best website for your own business. 

What Is Web Design?

A web design solution typically involves planning and conceiving content that will be published online, it also ensures that the content is arranged in the optimum format. Web design is no longer limited to websites and can include apps as well as user interfaces. So the key question is, how to design a website?

Visual Elements Of Web Design

Written Copy 

When planning the copywriting of the website, make sure that this element does connect and fit with the rest of your design. Ideally, written content and the overall design should mesh to form a cohesive final build. You should never consider the design and copy to be separate or distinct. 

Fonts 

The written copy would not matter if your fonts are illegible. Do make sure that your chosen fonts are easy to read within your site’s design and style. There are a variety of tools that can help you explore which type of fonts work best with specific web designs. 

Colours & Shades

Colour plays a crucial role in website design, with many web designers will focus on the psychological traits of colours and shades. For instance, red is linked to strength or power, while blue can be connected to luxury. However, the psychological impact of colour in design is widely disputed. 

Instead, it is important o select colours that match a business profile or potentially the message and branding of a business.

Layout 

The layout of your site can impact its functionality as well as appearance. As there are no specific rules for how to layout a site, you can input a little creativity here. However, it is critical to not deviate too far from the usual standards, which can adversely affect user experience. Also, some website design tools will have limitations on the type of layout that you can create. 

Images & Shapes

Ideally, your site should provide a message to users in a matter of seconds. Using images in the right way can ensure that the key ideas of your branding and identity are conveyed. At the same time, you can also consider the usage of shapes within your site to provide a unique visual style and help it stands out. 

Types Of Web Design

When building your website, you can consider a variety of different types of website design, each offering unique strengths and weaknesses. There are countless terms used to describe different types of web design – from fixed to static and fluid. 

However, in a world where users are more likely to view your website on a mobile device rather than a desktop, there are only two types you should keep in mind. These are adaptive and responsive. 

Adaptive web design uses several versions of a site that are custom made for different screen sizes. How this works will depend on the design chosen. Adaptive websites change based on the type of device or the browser width. 

It is faster to design a custom site, and easier to ensure cross-device compatibility without rigorous testing. However, a website may also look broken if accessed through a small browser window with certain effects unable to function. 

With a responsive website, the design has a series of flexible grids that use breakpoints, ensuring a custom aesthetic for every type of screen and size. Responsive sites constantly change depending on the size of the screen. The benefit here is that user experience will never be dependent on the screen size. There are countless templates available through website builders that designers can use as a starting point. 

However, a responsive website will require significant levels of testing to ensure it functions correctly. If you can’t access the code, it can also be difficult to create a custom design with this option. 

Finding Inspiration 

You might not have a clear idea of what you want your website to look like or how you want it to function. If that’s the case, it is recommended to seek out professional help to build a website design that works for your brand. The cost of bad website design is not one you wish to bear. 

Do you want to learn more about web design, or gain assistance in designing a brand new website for your business? Contact our dedicated team today for expert support and guidance throughout this process.