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Importance of Good UI/UX in Web Design

User Interface (UI) and User Experience (UX) may sound like overly technical terms, but its importance to website design cannot be understated.

To create a website that converts sales and improves branding, the design must be based on UI/UX principles.

Thus, no matter what kind of website you intend to create, UI/UX cannot be neglected.  

But what are UI and UX?

UI is all about the visual – information presentation and user interaction with the website. Good UI design affords easy navigation with intuitive design to provide users with accessibility

On the other hand, UX like its name focuses on the user experience whilst navigating your website. Superb UX can be achieved with simplified user journeys and navigation paths.

Basically, UI/UX is all about providing users with the best interface and experience possible on your website.

Does UI/UX help in Web Design?


UI/UX improves user experience and satisfaction on your website by enabling users to get their desired choice (or your) in the shortest amount of time.

In short, UI/UX is directly correlated to the number of users who will stay and act on your website. Bad UI/UX often results in users leaving the website early.

This is especially important for small ventures or start-ups for good first impressions and brand recognition.

So how do I improve the UI/UX on my website?

Information Structure

You have a lot to share with your audience, we get it. But you also have to structure it in a way that is easy to read and navigate across different systems.

  • Keep your information concise and understandable
  • Give a succinct summary of main points and value proposition on the main page
  • Place additional details in subpages
  • Use clear and straightforward header

Visual Elements

If you want to give a good user experience, it is obvious that your website must also be visually appealing.

While it may be difficult to create aesthetic website designs, there are some simple ways to improve your site’s visual appeal:

  • Use high-quality images, not pixelated images
  • Employ complementary colours, not every colour available (here are some colour palettes for your reference)
  • Take note of white space, don’t cram all your words together
  • Clear buttons and interaction elements

Nonetheless, your website deserves the best design. Here’s someone who can help you get there.

Mobile-Responsive and Loading Speed

Everyone is going mobile, which means your website should too.

With more and more users accessing websites through their smartphones, you have to optimise your website for mobile.

This ensures that your website’s images and words would not be scrambled up when viewed on mobile.

If your website takes too long to load, it irritates the users and affects the user experience.

Beyond that, a slow website will be penalised on SEO rankings. Hence, ensure your images are optimised for loading without damaging its quality.

UI/UX may sound tough, but it is essential for your website to succeed in this digital age.

If you want the ace the UI/UX for your website, here’s our suggestion:

Get in touch with a professional team to help you with it.

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