When it comes to website design, there probably isn’t anything more important than user experience (UX). The quality of the interactions that users have with your website is paramount, no matter what your goal is – be it to sell products, get more sign-ups, educate, or create awareness.
We all can spot a bad website design when we see it: mismatched typefaces, pictures randomly pasted in different places, and a lack of straightforward navigation system. It’s usually an ugly mess. Good website design, on the other hand, gives us what we want, when we want it.
This is where user experience in website design comes in. Take a look at the following reasons as to why UX is so important.
Reason #1: Good User Experience Increases Conversions
Every user who arrives at your website is an opportunity. The very fact that they are there means that there is a good chance that they will convert (i.e. by buying your product, signing up to your email list, or donating money). But getting them to do that can be a challenge if you design your website poorly.
Research suggests that 47 per cent of customers expect a web page to load in two seconds or less. If your pages are chock full of high-resolution images and poorly optimized scripts, loading times could be substantially longer – which is not what you want.
Reason #2: Good User Experience Improves The Credibility Of Your Firm
If you run a small business, there’s a good chance that many of the people arriving at your website wouldn’t have heard of your company before. Your task, therefore, is to do everything you can to convince them that you operate a professional outfit. A shoddy website isn’t going to help you.
A slick, beautiful website, on the other hand, is a signal to customers that you operate a quality enterprise. The thinking goes something like this: if you have the wherewithal to run a high-quality website, you probably also sell fabulous products or services.
Reason #3: Good User Experience Fosters Loyalty
Once you’ve got a customer, you want them to stay with you. But if the quality of your website is poor, they may be tempted to try their luck with one of your competitors out of sheer frustration.
By contrast, a good website experience fosters loyalty. A quality website enables visitors to find the content that they need without having to navigate complicated menus or wait for more than a couple of seconds for pages to load.
If you want advice on web design in Malaysia, then get in touch with our professional web developer team. We will help you design a website that will provide your users with an extraordinary and memorable experience.