Hey folks, in this article we’re going to delve deeper into must-haves for User Interface (UI) best practices for your website design so you don’t lose out.
You’re going to want to stick around as we’ll throw in actionable tips about what exactly you can integrate into your web design!
Good fonts matter
Typography in web design is often an underrated element. It captures the essence of the brand and conveys emotions, experiences and can make or break a site. Look at this, does this feel weird or awkward? Of course it does, this is bad typography.
How many of you feel agitated and irrationally angry just from reading this? If you do, breathe. What can we draw from this?
Having many different fonts will:
- Confuse the reader
- Dilute the branding of the webpage
- Emphasis on the wrong points
Find one or two fonts that fit your brand identity and stick to that! One for more personal messages and one for formal, serious messages. These fonts help to maintain consistency and give importance to headers, key messages, mission statements or key values.
Font choice matters too. How seriously you’d take a law firm that uses Comic Sans on its website?
Let’s say one day you’re trying to buy a bag on a website selling bags. While scrolling through the website, you realise each page displaying the products has a different layout. Every. Single. Page.
Now, how does that make you feel? Angry and frustrated? Welcome aboard to the bad website design cruise my friend, here are some do’s and don’ts of website design to help you get off this ship as soon as possible.
That is why having consistent layouts for your products, your blog page and articles, and “about us” page comes under the umbrella of great website design.
With a little more consistency and flow, the readability of your site is greatly enhanced as users move from section to section.
Helping your viewers recognise the type of page and content greatly builds brand affinity, as they recognise and are comfortable with your website.
Giving structure to your content
The content in your dropdown menus, text boxes, visuals, loading screens, notifications matters as well. Having your copy engage during loading screens, while animation plays in the background, can increase user satisfaction and help users perceive a shorter waiting time. This also emphasises the importance of loading screens and the content that we can integrate, to make memorable experiences for all users.
Managing your audiences
A lesson to remember us to help make your customer’s user journey a little less frustrating, leaving them with a positive experience.
How you might ask? Start with an “ask for help” button that presents possible alternatives based on your suggestion can make things a little more intuitive and search-friendly when facing an error message. While users understand that things may go wrong from time to time, what makes them remember your brand is how you craft the message whether is it a website error, glitch or a page under construction.
With these few UI tips, creating a website or eCommerce site with a polished user interface can greatly increase dwell time and speed up the conversion process. If you still need more convincing, here are a few more website design best practices for you and drop us a message if you ever think of putting these best practices into action!