You wish for people to read the content on your website, but how you present the content matters just as much. Designing a website comes with a long list of considerations and the text in web design plays a huge role. We know by now that copywriting and design are two disciplines that can work exceptionally well together. So if you’re a brand in Malaysia looking to design a website of your own, let’s have a look at how you could optimize typography in your web design this 2020.
- Pick a font or two
First things first, pick a font. And then choose two more (at maximum) to pair it perfectly with. The magic number here is 3, and you definitely would not want to go above that. Employing the right type and number of fonts is key and this is such that you maintain consistency and avoid clutter on your website. By limiting the number of fonts and choosing the right fonts, your audience is also able to easily recognise your brand’s identity and there is brand awareness which carries through the entire website.
2. Determining the right typeface
Choosing the right font or typeface is all in the process of making a stunning website. Select a font family and from there, venture into the different typefaces like bold, italics, light, medium or even regular, to get your message across. With the many different mediums that your audience may view your content from, consider different screen sizes to ensure your typeface works well in terms of readability and usability. A website that covers User Interface (UI) and User Experience (UX) design is one that is comprehensive. Explore unprecedented ways of showcasing content with the aid of varying typefaces and you may find yourself with a distinct design all on its own, just with typography. 😉
3. Let your text breathe
Design is vast and subjective, but there are a few guidelines to follow. One such example is recognizing the importance of leading in design. Leading in typography is the space between one line and another. Increasing the space here is one of the ways you could let your text breathe. This not only improves readability, allowing the white space in your web design to peek through, gives focus and improves user experience (UX) on your page. So don’t skimp on any spacing of sorts!
Plus, keep your lines sweet and concise to maintain your audience’s attention. Long lines can tire your web visitors so balance the length of your lines with the font size, to optimize readability.
4. The usage of colours
Besides making use of the right fonts, defining your website’s colour palette is mandatory in determining the legibility and effectivity of your website’s text. Here are some basic rules for any website:
- Do not use the same colours for text and background (duh!)
- The red-green colour blindness is the most common form of colour blindness hence it’s best to avoid it
- Steer clear of too many colours as it could be too noisy and distracting
Remember that a consistent colour scheme is correlated to strong brand identity and in turn, can increase brand awareness as well. The psychology of colour can also affect the way you wish to present information on your website as well, so be sure to fix on a solid colour scheme for your website. In case you haven’t noticed, typography plays a pretty important role in website design. It has also evolved drastically over the years but it all boils down to readability and functionality. A website could look beautiful, but if the content isn’t consumable, is it still relevant? Typography is a broad topic to explore, but let our team of creative individuals aid with devising a comprehensive and effective website of your own.
