Wow, honestly we’ve been through enough in the last 4 months for it to feel like we should be in 2021 right now? In a period where most folks are buckling down the hatches and cutting back on spending, here’s an alternate school of thought – having an engaging and well-designed website to better position your business for recovery. What should you then look for when thinking about an engaging website, then? Things like your colour palette, minimalist design, good typography choices and responsive web design play a huge role in making a great website design. Even Facebook revamped their website design to stay relevant so think about that.
For great web design, even our local site, TheStar was lauded for their design-thinking practices and user-centric approach.
Let’s get straight into it!
Responsive web design
In this modern age, you’re probably reading this article across a variety of devices. Some on laptops, desktops, an iPhone or iPad. Having a responsive web design allows the website to be viewed in its original glory despite the screen size. This means your site adapts to whatever screen it is viewed on with the bells and whistles. You don’t want your site to look like an overstretched canvas and distorted images. An example of a responsive site would be Nike.com!
Colour palette
Colour plays an important role in modern online interactions and the best website designs. Colours aid in brand recall and reinforce the branding to make it more memorable. Spotify logo? Black and green. Netflix? Red and black. Apple? White and black. So, take the time to choose the right colour palette for your website site as it’s also part of your branding. Colours can also help to draw attention to clickable buttons and are a great way to include them in your web design as well. Just don’t go all Jackson Pollock on your site and have a set of colours to play around with. Having a distinct colour palette can be advantageous especially for red and black streaming giant – Netflix.com.
Minimalism
Minimalist web design is often described as clean, and visually-appealing if done right. Why do people want a minimalist web design then?
For the following reasons:
- Ease of site navigation
- Faster website loading speed
- SEO friendly
- Clean and evergreen design
At the end of the day, if you like aesthetic, curated Instagram pages, this style is for you. Kinfolk magazine lovers, this is your kryptonite. Known for its beautiful and minimalist Scandinavian design, Ikea brings its aesthetic across all platforms.
Typography
Typography is the art of using different fonts to set the tone, mood and to make a statement. “Font maketh the headlines” according to Huffington Post. Typography can be considered one of the most important design aspects (hence making the best design tips list) as this is what your audience reads. It can either be an eyesore or as visually-appealing as your favourite skimpily-clad celebrity crush. Just to reiterate, typography is important to your brand because it builds your brand identity and helps build brand recognition anywhere. Check out Apple’s typography and be amazed.
Here’s our list of the best design tips for 2019 and 2020 and do let us know if you agree or disagree, we’d definitely love to hear from you. If you are thinking about putting these tips to good use, let us know and we’ll do our best to help! If you’re not ready to commit to a relationship full-on website yet, here are some dos and don’ts of website design.
